LeTip Chester County East met on Tuesday, March 22, 2016 at the Wyndham Garden Hotel in Exton, PA. Our showboaters were our realtor, Scott Darling (This email address is being protected from spambots. You need JavaScript enabled to view it.) and our financial advisor. (Due to regulations in the financial industry, we do not blog about our financial advisor, but you can find out more about him on our chapter's website www.letipcce.com.)

Our first speaker was our mortgage broker, Lonnie Cooper with The Rate Kings Mortgage (This email address is being protected from spambots. You need JavaScript enabled to view it.). Lonnie spoke about options for down payments when buying a home. The length of time that a buyer plans to stay in the house can make a difference in the amount of money they will want to invest in their down payment. Lonnie can help each buyer determine what makes sense in their situation. He can also give more information about first-time buyers getting down payment funds from immediate family members as well as the possibility of seeking seller assist. Every person's plans and finances will be different, and Lonnie enjoys helping people to make the best decisions for their home purchase.

Our second speaker was Greg Cazillo, our web designer with www.Cazillo.com. Greg emphasized the draw of video in business promotion. Many people prefer video to text. An e-mail newsletter may have a higher open rate if it contains a video and this video is referenced in the subject line. YouTube is the second most popular search engine (with Google being the first). YouTube videos can increase brand awareness and drive viewers to your website. Video also increases trust, because people can see you face-to-face. Contact Greg to put together a video or other web design components.