LeTip Chester County East met on Tuesday, December 1, 2015 at the Wyndham Garden Hotel in Exton, PA. We were joined by guests representing home restoration (after fire, flood, etc.), house cleaning, and accounting. Our showboater was our travel agent, Jen Canfield-Clark (This email address is being protected from spambots. You need JavaScript enabled to view it.). She displayed beautiful pictures and brochures from places that she has traveled to and recommends to her clients.

Our speaker was our marketing representative, Kat Homnack from Solomon Caw (This email address is being protected from spambots. You need JavaScript enabled to view it.). Kat told us about her company and their specialization in Community Investment Marketing (CIM). A business that gives back to the community will engage with customers more personally and build trust. Studies have shown that 90% of consumers may change their purchasing habits based on CIM. It is helpful for businesses to engage in inbound marketing, with quality content that draws people in. People are attracted, then converted; the sale is closed, and the people are delighted. In this way, strangers can turn into customers and then into promoters of your business. Kat told us how important it is for marketing to have a visual component, since 90% of the information transmitted to the brain is visual. Solomon Caw wants to help business owners to engage in strategic and effective marketing, because most business owners don't have enough time and resources to do this themselves. They offer collaboration, knowledge, community giving, customer service, and creativity. Contact Kat to find out more about what Solomon Caw can offer to a business you know or own.