July 14th, 2009

Our guest today was Pete Diferrando from Sleepy's Mattress in Exton.  Welcome!

Gregory Cazillo our Website Designer was our first speaker today.  He spoke of the many steps required to make a profitable website.  Number 1 is Search Engine Optimization and Online Marketing.  Keywords and website code optimization are requirements in this area.  Once your viewers are on the website, #2 is Design and Navigation.  Colors, ease of navigation and good layout are all key to keeping views on the site longer and following your message.  The final piece of the puzzle is content.  If you have good content it will reflect badly on you and the reputation you are trying to create on the web.

Mike Clarke from the Wireless Zone (Not the Verizon Store!) gave us the reason to go to the Wireless Zone instead.  Customer service is excellent at the Wireless Zone, and they can explain everything so you can understand it!  Wireless Zone is an authorized Verizon reseller.  The newest reason to go with the Wireless Zone is the new Applicate Store from Verizon.  One of the great features of new phones is the GPS functions.  It can be used to keep track of your children or workforce.  GPS can also help your golf game!  Some phones can sync your calendar, contacts, etc from your computer.  Tethering is connecting your computer to the phone for wireless internet when away from work or home.