LeTip Chester County East met on Tuesday, January 19, 2016 at the Wyndham Garden Hotel in Exton, PA. We welcome new member Sheryl Jennings, our food specialist (This email address is being protected from spambots. You need JavaScript enabled to view it.).

Our showboaters were home automation specialist Adam Perkowski (This email address is being protected from spambots. You need JavaScript enabled to view it.) and general contractor Bob Latta (This email address is being protected from spambots. You need JavaScript enabled to view it.) of Latta-Kennedy Builders. Adam displayed blinds that can be raised and lowered using a cell phone app. Bob had photos of several different projects that he worked on recently. We look forward to hearing more from both Adam and Bob at the next meeting.

Our first speaker was Leigh Friedman, our graphic designer (This email address is being protected from spambots. You need JavaScript enabled to view it.). Leigh loves designing, and she invests a great deal of intention, planning, and execution into her work for each client. At the beginning of the process, she asks the client what they would like to communicate with their design. If the client isn't clear on their goal or message, Leigh will ask plenty of questions to gain clarity. She will listen to the client and think about how best to design something that communicates their intended message. Leigh will brainstorm to think about a variety of design approaches. If she is designing a logo, for example, she will draw up several concepts for the client to look at and give their feedback. In the end, it is important to Leigh that the client is happy. She showed us two examples of design projects that she completed: a logo for a local physician, and a publication for a law school that wanted to combine two magazines into one. We saw steps throughout the design and collaboration process as well as the final results. Both clients were very pleased with what Leigh designed for them.

Our second speaker was Dan Frame, our electrician (This email address is being protected from spambots. You need JavaScript enabled to view it.). Dan is committed to client education. He will help a customer to make the best option to meet their needs, even if it mean recommending a product that they could buy themselves at a hardware store without using Electrical Plus for that job. Dan finds that providing customer-centered service and generating goodwill promotes more business in the future. For a larger electrical project, he will first visualize the whole room and think about how the wiring and outlets would work out best. Dan and his crew always wear protective booties for a job, and they clean up after themselves. They try to make as few holes as possible in the existing structures. The Electrical Plus trucks are always kept clean, since they are like travelling billboards for the company, and they want to make a good impression wherever they are seen. Electrical Plus provides service in Chester, Delaware, and Montgomery counties, parts of the state of Delaware, and they have even done work at the Jersey shore. They are a Generac certified dealer and can service any generator.