LeTip Chester County East met on Tuesday, September 8, 2015 at the Wyndham Garden Hotel in Exton, PA. We were joined by guests representing the categories of Property & Casualty Insurance, Marketing, and Telecommunications. Our showboater was our General Contractor, Bob Latta from Latta Kennedy Builders (www.lattakennedybuilders.com). Bob displayed a variety of wood samples to show what types of materials he can choose from for different construction products. His choice may be based on appearance and also the conditions that the materials will experience (for example, moisture).

Our speaker was our Web Designer, Greg Cazillo (www.cazillo.com). Greg showed us a feature that he added to a local photographer's website to enable ordering of student photos taken at the studio. Greg generated non-guessable links for each student so that no one else could view their photos. Each student was required to select a yearbook photo with cap and gown prior to ordering personal photos. Options were available to order individual prints and/or print collages. The school provided student information from their database that Greg used to populate the order form, so that less typing would be necessary during the checkout process, minimizing the chance for errors. For the photographer, Greg created a program that he could use to upload the photos for each student, connecting with a student roster already in the system. Greg made sure that the photos on the site were a suitable size for easy viewing, including mobile optimization to make viewing and ordering easy on any sized device. The photographer can also view a report that tells him who has ordered and also allows him to send an e-mail to those who haven't ordered, reminding them to look at and select their photos. Greg would be able to take these concepts to create website ordering for any business, not just photography.