LeTip Chester County East met on Tuesday, March 24, 2015 at the Wyndham Garden Hotel in Exton, PA. We were joined by a guest representing the category of Banker.

Jack Ansley, our portrait photographer (This email address is being protected from spambots. You need JavaScript enabled to view it.), provided the showboating, and he showed us several examples of the copy and restoration work that he can do with older photographs and documents. Even items that have been damaged by time, folding, or water can be beautifully restored. Jack also displayed options that can be added to an old photo, including colorization of a black-and-white picture and the addition of an area surrounding the photo that gives the appearance of being a mat and can also have the names of the people in the picture printed on it for future generations.

Our speaker was Greg Cazillo (This email address is being protected from spambots. You need JavaScript enabled to view it.), our website designer. He informed us that Google will be making changes soon that may impact how high a website will place in their SERP (search engine results page). Greg has always highlighted the need for new content on a webpage, and that one factor may still be the best for increasing a site's Google ranking. Other things that are important for a webpage are speed, photos, videos, and mobile optimization. More and more people are viewing websites from phones and other mobile devices, making mobile optimization important not just for ranking but also for customer satisfaction and willingness to stay on a site. Mobile optimization includes ease of use with touch (items not too close together when a user tries to click on one thing), plus all items and text need to be the correct size for quick loading and clear viewing. Greg can help to create or correct the factors on a website to enhance search ranking and user interaction on the site.