there is life after Tax Day. The majority of the members of LeTip Chester County East met for the weekly breakfast, even our accountant, Don Meyer from JBND Tax Books (www.jbndtaxbooks.com). In fact, several members personally expressed their gratitude for his assistance with their 2012 tax returns and gave testimonials to recommend his accounting services to the rest of the group.
 
The meeting began with our speaker of the week, Greg Cazillo, our chapter's web designer (www.cazillo.com). Greg showed us some "before and after" website designs to help us see how he can improve site navigation and help people who visit the site to easily find what they are looking for. First, potential customers need to find our websites, and Greg reminded us of the importance of continuing to feed fresh content into our sites in order to rank higher in web searches. Once someone finds us, our websites could have great information about products or services, but if it's too difficult for site visitors to find the information they want, they'll give up and take their business somewhere else. Greg is highly skilled in creating websites that are "findable" and easy to use. This is what we want, so that visitors will stay, read, click, and connect with us.
 
Since April 16 was the third Tuesday of the month, we also heard visitation reports from many members of the group. The better we know each other and can speak about what everyone does, the easier it is to Tip each other and find ways to help grow all of our businesses. We can put "Dollars in our Pockets" and also feel good about helping each other.
 
Quote for the week: "No one can whistle a symphony. It takes a whole orchestra to play it" (H.E. Luccock).